Consciously indulge in Soft Living with ITC’s spring/summer 2024 trends
As the world stirs from its winter slumber, we find ourselves on the cusp of a new season filled with promise. Spring symbolises a time of renewal and fresh beginnings, inviting us to prioritise our well-being and nurture our souls and homes. This spring and summer, we invite you to embrace Soft Living—a way of life that brings comfort, beauty, and meaning to interior spaces.
THE TRANSFORMATIVE SPIRIT OF ‘SOFT LIVING’
In an ever-evolving world, we anticipate consumers' changing needs, witnessing a surge in the desire for emotional care and meaningful experiences within our living spaces.
Sophie Hautekeete, Head of Marketing, continues: "Our spring/summer 2024 campaign invites you to embrace a way of life that fosters well-being, mindful living, and softness within your home. Our four interior moods—SOLAR, THRIVE, RADIATE, and ETERNAL—are designed to redefine interior spaces with the immersive textures, patterns, and colours that encapsulate the essence of Soft Living."
DISCOVER THE FOUR INTERIOR MOODS
SOLAR: INFUSING SPACES WITH VITALITY
Drawing energy from the sun, SOLAR infuses spaces with vitality and vigour. The colours that define this trend are a stimulating symphony of zesty pastel shades that encourage us to explore what lies beyond the horizon, stirring spaces with a sense of revitalisation.
Imagine sinking your feet into carpets with immersive textures that transport you to an alternate universe, providing a moment of escape from the mundane. SOLAR is a gentle yet powerful reminder that our surroundings can profoundly influence our well-being.
THRIVE: CREATING A SERENE OASIS
In a world that never seems to pause, THRIVE creates a meditative place where you find solace. Imagine soft and subtle colours resembling the muted palette of a misty dawn, along with textures that invite touch and connection. Walk barefoot on soft carpets that echo peaceful spring mornings, connecting you with the beauty of nature right at home. THRIVE is a mindful way of life, where every element is chosen with care and intention.
RADIATE: RELIVING THE ETERNAL SUMMER
RADIATE transports you to a world where summer reigns eternal—a place where every moment feels like the golden hour before a wondrous sunset. The vibrant blend of tropical, spicy, and tangy hues lifts our spirits.
Adorn spaces with carpets that tell stories of rich histories, like cherished heirlooms passed down through generations. These designs are your passport to a world of exotic elegance, where every corner exudes the warmth of summer and the allure of adventure.
ETERNAL: CULTIVATING A HARMONIOUS SANCTUARY
In our quest for a more harmonious future, our homes undergo a transformation with ETERNAL. This trend embodies a warm sense of simplicity, blending traditional with contemporary elements. Opulent carpet textures, luxurious and inviting, become the focal point. The colour palette symbolises a spiritual journey, bringing forward honest and pure neutrals alongside earthy tones that anchor us in the present, infusing comforting warmth into an otherwise ethereal palette.
INSPIRE WELL-BEING AND MINDFUL LIVING WITH ITC
Soft Living isn't just a trend—it's a way of life that encourages you to create spaces filled with comfort, beauty, and meaning. This season, it's time to redefine interior spaces through the immersive textures, patterns, and colours of the spring/summer trends. Explore, thrive, radiate, and find eternal harmony in the beauty of Soft Living.